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5050 Central renamed to Pointstreak 5050

Mar 19, 2013

5050 Central renamed to Pointstreak 5050

Toronto, ON - 5050 Central Ltd, a wholly owned subsidiary of Pointstreak Sports Technologies, is changing its brand name to “Pointstreak 5050”.

The new name stems from Pointstreak Sports Technologies’ acquisition of 5050 Central in November 2011. The intent of the rebranding is to better align the electronic raffle vendor with Pointstreak Sports Technologies’ core values: a focus on innovation; seamless integration between products; strong customer support and a belief in passion.

“Our new brand name is a message” said Kevin Lovitt, Pointstreak 5050’s President, “We want our clients to know that Pointstreak 5050 is committed to their success. Our focus is not only in our technology, but in providing each client exceptional customer support and hands-on proven sales strategies. We see every client as our partner and our only benchmark is their success.”

The rebranding of 5050 Central to Pointstreak 5050 is also part of Pointstreak Sports Technologies’ overall consolidation and strengthening of its products and brands.

“There’s a common thread that runs through all of Pointstreak’s products and services” explains Scott Secord, President / CEO of Pointstreak Sports Technologies, “And that is we focus on innovative technologies that ultimately enhance everyone’s experience and makes our client’s lives easier. The new Pointstreak 5050 identity reflects this unity and the fact that all of our brands complement each other.”

Going forward, the following changes are in effect immediately:

  • The name 5050 Central and its respective logo is being replaced with the name Pointstreak 5050 and a new logo
  • The website will be replaced with
  • The mobile site used by ticket holders to look up draw pot tallies and winning numbers is changing from to
  • The social media platforms are now as follows Twitter, Facebook


Pointstreak 5050 (Formerly 5050 Central), a wholly owned subsidiary of Pointstreak Sports Technologies Inc., is an electronic 50/50 raffle management system that drives consumer participation in raffle events while providing accountability to the raffle process.  The Pointstreak 5050 system electronically captures every transaction while providing updated real-time raffle information to display devices located throughout the venue. Tickets are sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection system providing faster sales transaction, longer selling periods, accountability and substantial increases in average raffle proceeds. Pointstreak 5050 boasts some of sports' best brands as clients, including the Boston Red Sox, Kansas City Royals, Chicago Cubs, Tampa Bay Rays, Orlando Magic, Atlanta Braves, Calgary Flames, Phoenix Coyotes and Columbus Blue Jackets.

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