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Cincinnati Reds and 5050 Central Set For Big Opening Day

Apr 04, 2012

Cincinnati Reds and 5050 Central Set For Big Opening Day

Toronto, ON – The Cincinnati Reds, the Reds Community Fund and 5050 Central are set for a big Opening Day with the launch of the 5050 Central platform at all Reds’ games this season.  The Reds Community Fund, whose principal mission is to support youth baseball and softball throughout Reds Country, will utilize proceeds from its “Split the Pot” program and 5050 Central to help fund the Reds’ new Urban Youth Academy.  The Academy already provides free, year-round baseball and softball instruction to urban students ages eight to eighteen as well as educational and character based programs. 

The Reds Community Fund reached an agreement with 5050 Central to install its revolutionary raffle platform in the Great American Ball Park.

Charley Frank, Executive Director of the Reds Community Fund stated, “We are extremely excited about installing the 5050 Central system into the Great American Ball Park for the 2012 season.  The charitable revenue will help support our new Urban Youth Academy as well as many other Reds Community Fund initiatives.  We thoroughly researched this system and were very impressed with both the professionalism of 5050 Central as well the tremendous results experienced by their other clients.  We look forward to utilizing the new technology to help make our “Split the Pot” fundraiser both a central part of our fan experience and a primary revenue source for the Reds Community Fund." 

Kevin Lovitt, President of 5050 Central stated, “5050 Central could not be more committed to the Reds’ Community Fund or more impressed and with the staff, the Great American Ballpark and the entire Reds’ organization.  We’ve worked hand in hand to make this a reality and we see the Reds and the Reds Community Fund as an integral part in the evolution of 5050 Central.  We look forward to many great years ahead and to being a part of the mission to help young people in the Greater Cincinnati community.”

 

About 5050 Central Ltd.: 
 

5050 Central is an electronic 50/50 raffle management system that drives consumer participation in raffle events while providing clear accountability for leading sports organizations. The 5050 Central system electronically captures every transaction while providing updated real-time raffle information to displays (e.g. Jumbotron) located throughout the venue. Tickets are sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection system that provides accountability and eliminates human error. Sports organizations benefit through clear accountability and their associated charities benefit by sharing the revenue of larger raffle pots. 5050 Central is a wholly owned subsidiary of Pointstreak Sports Technologies Inc. and boasts some of sports' best brands as clients, such as: Boston Red Sox, Chicago Cubs, Orlando Magic, Atlanta Braves, Boston Bruins, Calgary Flames, Hockey Canada and the Canadian Football League. For more information, visit www.5050central.com.

 

About The Reds Community Fund: 
The Reds Community Fund blends together the team's long history of community involvement with a present-day commitment to at-risk kids throughout Greater Cincinnati and Reds Country.  Reds Community Fund programs include the Reds Rookie Success League, a free, coed, character-building program for 6-12 year olds in Greater Cincinnati, Butler County, Clermont County, Louisville and Dayton; Youth Baseball and Softball Funding, which underwrites expenses for more than 400 inner-city teams; and Field Renovation, which has helped restore over 300 baseball and softball fields.  Including the Youth Baseball “Match” and Greater Cincinnati RBI programs, more than 40,000 kids and coaches will be connected in 2012.




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