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5050 Central Ltd. Names Kevin Lovitt as President

Nov 22, 2011

5050 Central Ltd. Names Kevin Lovitt as President

Toronto, ON – 5050 Central Ltd. (“5050 Central”) is pleased to announce the appointment of Mr. Kevin Lovitt as the company’s new President.  5050 Central was recently acquired by Pointstreak Sports Technologies Inc. (“Pointstreak”) and one of the first priorities was to name Mr. Lovitt as the company’s President.  Mr. Lovitt had been working as a consultant to Pointstreak for the past 8 months during which he assisted Pointstreak in many aspects of its operations including the acquisition of the company. 

Scott Secord, President/CEO of Pointstreak Sports Technologies Inc., the parent company of 5050 Central commented, "We feel we have hired the right individual to execute an aggressive business plan for a company that has positioned itself very well for success moving forward. Kevin’s relationships and experience in the sports industry combined with his legal qualifications make him perfectly suited to lead 5050 Central.” 

Before becoming President of 5050 Central, Mr. Lovitt held the position of Director, Corporate Sponsorship with the National Hockey League Players’ Association where he was responsible for all corporate relationships as well as all joint NHL/NHLPA partnerships in the United States and Canada. Mr. Lovitt has over 15 years of experience in the sports industry at his own firm, The Integis Group and at two of the largest sports management companies, Octagon Worldwide and IMG.  At Octagon, he managed all areas of Octagon’s Properties and Sponsorship business and while at IMG, he was responsible for founding and managing IMG’s Franchise and Properties practice working with a number franchises in the NFL, MLB, NBA and NHL.   

Mr. Lovitt holds a B.A. degree from Brown University, an M.B.A. degree in Finance from New York University’s Stern School of Business and a J.D. degree from the Pace University School of Law.  He played hockey at Brown University from 1977-81 achieving All-Ivy honors and served as Brown’s captain during his senior season.  After graduation he played in the Hartford Whalers’ minor league system before beginning his professional career in the business of sports. 

Mr. Lovitt commented “I am thrilled to have joined 5050 Central and I am looking forward to working with the team to take the company to a new level of success.  I’ve enjoyed getting to work and understand the business that Pointstreak has and continues to develop and I’m extremely confident 5050 Central will be a major part of the company’s overall success in the sports industry.”  

About 5050 Central Ltd.: 

50/50 is changing the landscape of raffles by incorporating a wired and/or wireless data collection system for event raffles. The electronic raffle system electronically captures every transaction while providing updated real-time raffle information to single or multiple displays located throughout the venue. Tickets are sold through fixed touch-screen terminals and/or mobile devices, creating an effortless data collection system providing accountability while eliminating any margin of error. Through 50/50 Central's reporting system and electronic processing, organizations are provided with the highest level of accountability in running raffles while creating new sponsorship/advertising revenues streams to support charitable initiatives.  

5050 Central, "Building Community - One Raffle At A Time" 

For further 5050 Central information please contact:

Kevin Lovitt, President, (617) 835-7807, klovitt(at)

Gregg Sayer - Vice President of Communications, (778) 330-1247, gregg(at)  

About Pointstreak Sports Technologies Inc.: 

Pointstreak Sports Technologies Inc.'s mission is to provide innovative technologies to enhance    the experience of the global sports community.

Pointstreak provides innovative sports software solutions for sports organizations such as associations, leagues, clubs and teams that are geared towards streamlining operations and improving the experience of the sports participant, fan and media. Pointstreak's major brands include: Pointstreak Stats, a real-time scoring & official league statistics system; Pointstreak Registration; an online registration & payment processing system; Pointstreak Sites; a website content management system; Team Locker Room, a free team-based social network; and STEVA Sports; sports video indexing and analysis software.   

More information about Pointstreak Sports Technologies Inc. can be found at or through the product information

For further Pointstreak information please contact:
Scott Secord - President/CEO, (905) 731-9867, ssecord(at)

Gregg Sayer - Vice President of Communications, (778) 330-1247, gregg(at)  



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